Selena Gomez is going to launch her new Dream Out Loud line this weekend. The line will be available in Kmart store this Sunday. The Chief Marketing Officer of Dream Out Loud, Robin Creen, told the press,

“The launch media plan is a true 360 degree campaign that has been customized to target a teen audience.”

We’ll see Sundy if the line is really what teens want.

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Selena Gomez is Ready to Launch New Clothing Line